SEO
Core Web Vitals in 2026: what still moves rankings
1 min read
INP, LCP, and CLS for business sites — without placebo plugins or fake 100/100 screenshots.
Core Web Vitals are still a ranking and conversion factor. Most “speed plugins” add JavaScript. Real gains come from less JS, better images, and a stack that fits the page.
Custom sites on Next.js start with server rendering. WordPress can pass too if you remove bloat. Pair speed with SEO: a fast empty page still does not rank.
Measure field data
Lab scores lie. Use Search Console and real users. Then ask for a quote with your current URL.