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Work Insights Process FAQ

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Home AI Consultant Templates Services Pricing Contact

Work Insights Process FAQ

ENSwitch language→ DE

Start a project

Insights

Insights on branding, web, and growth

Articles from MIHI's on website cost, WordPress, Shopify, SEO, GDPR, AI automation, and brand work — before you build.

AI

AI consultant vs AI automation — what to buy first

Use the free strategy session before you automate a messy process. How MIHI's splits advice and build.

Aug 16, 20261 min read

WordPress

WordPress or a custom website?

A clear split for marketing teams in Germany: when the block editor is enough, and when Next.js is the cheaper long-term choice.

Aug 14, 20261 min read

Branding

MIHI's is a digital agency in Germany: brand creation, custom websites, WordPress, Shopify, SEO, and AI automation for DACH and international teams — GDPR-aware and built to sell.

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Privacy

Branding or website first?

When a new site is wasted spend — and when identity work can wait until you have a page that sells.

Aug 12, 20261 min read

Web

What a business website actually costs in 2026

A honest range for German SMEs: template, WordPress, or custom — and when paying more is wasted.

Aug 10, 20261 min read

Shopify

Shopify vs WooCommerce for German shops in 2026

Klarna, SEPA, VAT invoices, legal texts — which stack actually fits a DACH shop, and when neither is the right first move.

Jul 28, 20261 min read

Web

Next.js or WordPress — what German companies should pick

Core Web Vitals, editors, and cost of change: a practical split for 2026, not a framework war.

Jul 22, 20261 min read

Legal

GDPR website checklist for German SMEs

Impressum, privacy, cookies, and hosting — the minimum a business site in Germany needs before you spend on ads.

Jul 18, 20261 min read

Branding

Build the brand before you rebuild the website

Why a new theme rarely fixes conversion — and how positioning, identity, and page structure should land before engineering.

Jul 14, 20261 min read

SEO

Core Web Vitals in 2026: what still moves rankings

INP, LCP, and CLS for business sites — without placebo plugins or fake 100/100 screenshots.

Jul 8, 20261 min read

SEO

Local SEO for companies in Dortmund and NRW

Google Business Profile, city + service pages, and why 20 cloned city URLs will not save you.

Jun 30, 20261 min read

Web

Custom website or branded template?

A practical split: when Ready-to-Go is enough, when custom web development is worth the scope, and how not to throw the brand away later.

Jun 22, 20261 min read

Shopify

Shopify checkout for Germany: Klarna, SEPA, trust

Why US themes fail German conversion — and what we actually configure on a Shopify build.

Jun 22, 20261 min read

API

CRM and API integration for small teams

Connect the shop, forms, and CRM without a six-month enterprise project — and without silent data leaks.

Jun 14, 20261 min read

Branding

How to choose a branding agency for a startup

Skip moodboards that never ship. What to ask before you buy identity, strategy, or a logo pack.

Jun 6, 20261 min read

Identity

Rebrand vs brand refresh — which one do you need?

Keep the name and fix the system, or start over? A cost-aware split for SMEs.

May 28, 20261 min read

Web

Headless CMS vs WordPress in 2026

When a headless stack is worth the editor pain — and when Gutenberg is the grown-up choice.

May 20, 20261 min read

Identity

Brand identity that still works on a real website

Logo files are not a system. What to include so developers and templates can use the identity without inventing a second look.

May 18, 20261 min read

AI

AI automation for SMEs: which processes first

Support, quotes, and internal FAQs — not “an AI strategy.” How we scope automation without a black box.

May 12, 20261 min read

Web design

B2B landing pages that convert in Germany

Longer copy, one CTA, real proof — not a US SaaS template with a .de domain.

May 4, 20261 min read

Legal

Impressum mistakes that kill trust on German sites

Hidden legal links, placeholder addresses, and why “we’ll add it later” fails the first sales call.

Apr 26, 20261 min read

Software

No-code vs custom software for internal tools

When Airtable is enough, and when you need a real app and APIs — without an enterprise rebuild.

Apr 18, 20261 min read

SEO

E-commerce SEO on Shopify in 2026

Indexable collections, unique product copy, and technical SEO — not stuffing 500 keywords on the homepage.

Apr 10, 20261 min read

Web design

Web design that fits how German buyers decide

Longer copy, visible legal links, and trust without fake reviews — what we design for DACH sites that need to convert.

Apr 9, 20261 min read

WordPress

WordPress maintenance that actually prevents downtime

Updates, backups, plugins — a care plan after handover, not a mystery retainer.

Apr 2, 20261 min read

Web

German + English websites without duplicate SEO pain

hreflang, /de and /en, and why Google Translate as your localisation strategy fails B2B.

Mar 24, 20261 min read

Growth

SEO vs paid ads for a new German agency site

What to buy in month one vs month six — without pretending SEO is free or ads are a strategy.

Mar 16, 20261 min read

Identity

Logo vs brand identity — stop buying a PNG

What files a developer actually needs, and why a logo contest rarely survives a real website.

Mar 8, 20261 min read

Consultant

How the AI brand consultant should be used

It is a structured first session with a PDF — not an autopilot agency. When to trust the draft and when to talk to a human.

Mar 2, 20261 min read

Web

When to leave WordPress for Next.js

Migration triggers: speed, security, or a product UI — not because Next.js is trendy on Twitter.

Feb 28, 20261 min read

Strategy

Brand strategy for small teams in Germany

You do not need a 80-page brand book. You need a position, a voice, and a site that can carry both — plus honesty about channels.

Jan 27, 20261 min read

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