What a business website actually costs in 2026
A honest range for German SMEs: template, WordPress, or custom — and when paying more is wasted.
People search “how much does a website cost” because agencies hide the number. Here is a useful split for companies in Germany — not a fake price list.
A Ready-to-Go template that we brand can be the right first site if your offer is already clear. Custom web development is worth it when the structure, integrations, or product story do not fit a theme. WordPress sits in the middle: your team edits content, we still harden security and speed.
What drives the price
Scope, languages (DE/EN), shop vs brochure, and how much of the brand is already decided. If the offer is fuzzy, budget for before a rebuild. Use the as a written first pass, then for a fixed quote.

