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German + English websites without duplicate SEO pain
1 min read
hreflang, /de and /en, and why Google Translate as your localisation strategy fails B2B.
One domain, two locales, unique copy. Do not auto-translate legal pages. Do not put Dortmund city pages on /en unless English speakers search that.
We ship this pattern on custom web development. Contact if you already have a messy mix of subfolders and subdomains.